YouTube is making more original shows for international markets like Japan, France, India, Germany, and Mexico, an executive toldReuterslast Friday. The move comes as YouTube looks for more paying subscribers in less saturated markets for its YouTube Premium service (formally known as YouTube Red).

YouTube plans to make music documentaries, scripted shows, reality shows, and talk shows all produced in local languages, the platform’s global head of original programming Susanne Daniels said. Most will be premium subscriber content, while some will available to watch for free. Specific titles and details will be announced in coming weeks.

K-pop-themed reality show focused on veteran band Big Bang found viewership within and outside of South Korea, the company says.

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